TANAQRO *Edit 10/13
*Edit 10/13
I have now edited the end of this entry to now include the new address to send Mana gifts to. Please check the P.S. at the very end of the entry!

I've been holding off making this entry for a couple days now because this situation deserves a lot of sensitivity and care. I think a lot of people may already know what I'm going to be talking about, but for those who don't, Moi-meme-Moitie has decided to transfer ownership from Mana's label, Maglaia, to an outside company, TANAQRO. Here is the official announcement with source links at the bottom:

† Towards a new Moi-même-Moitié

This October, Moi-même-Moitié business ownership has been transferred from previous owner Maglaia to TANAQRO’s apparel division.

Being able to reach the whole world by making use of TANAQRO’s global structure will be helpful with facing Moi-même-Moitié‘s most important future challenge:

To expand Japan’s prized Gothic Lolita culture on a worldwide scale.

My fundamental convictions have stayed the same ever since the foundation of Moi-même-Moitié.
It is my wish to guard this culture and make it known to more and more people.

Moi-même-Moitié  Producer Mana

Notice regarding business transfer of Gothic Lolita brand Moi-même-Moitié

TANAQRO. Co., Ltd., which also runs Wunderwelt online shop,
agreed with Maglaia Co., Ltd. on a business transfer of Gothic Lolita brand Moi-même-Moitié.
In order to realize Moi-même-Moitié‘s worldwide expansion, the brand will make the best use of TANAQRO’s experience with providing service to global users.
The business transfer was decided upon with the aim to revitalize the brand.


Sources: http://moi-meme-moitie.shop-pro.jp/

As much as I want to share my thoughts and opinions, I'm going to try my best to keep them to a minimum on here. Of course some commentary may reflect what I personally think, but that really can't be helped. I still want to focus more on the facts than speculation though.

So what does this mean?
For consumers overseas this is somewhat positive news. This means you'll be able to order new Moi-meme-Moitie items as they release in a timely manner, rather than the known issues with websites like CDJapan who had a lot of trouble with sales and distribution through Moitie over the past several years now.
Frankly speaking, the reason why CDJapan had problems is because Moi-meme-Moitie wasn't keeping in contact with them. There were several occasions where customers tried to purchasing from CDJapan but Moitie never responded to the order requests coming from CDJapan.

Earlier this year the company Wunderwelt agreed upon a partnership with Moi-meme-Moitie in order to make Moitie items readily available for overseas customers. As the official notice explains, TANAQRO owns Wunderwelt, so in terms of overseas purchases, it seems at the moment Wunderwelt will be in charge of international sales that will hopefully run much smoother.

Also, as I checked the official Moi-meme-Moitie website it seems the order page is still geared towards Japanese customers only, but the company information has been completely changed over to TANAQRO now.

For those who like data and information, heres a screen shot which includes the new information:


Since its all in Japanese, I'll translate and explain the main points I'm talking about.

Distributor: TANAQRO Co. Ltd.
Owner name: Junya Tanaka
Postal code: 1510053
Address: 3-24-3 Dai2Umemura Bld.4F,
Yoyogi, Shibuya-ku, Tokyo, Japan

After that, all other information remains the same as it was before, so it seems right now no major renovation has been made to the Moi-meme-Moitie website. That same information can be found on the TANAQRO website as well:


Why is that important?
Because I'm not entirely sure what the future holds for the Moi-meme-Moitie website. Wunderwelt already deals in sales and distribution within Japan and overseas, and since they already acquired Moi-meme-Moitie theres hardly a need for two separate websites with the exact same function. That is, except, one of the websites (the official MmM page) doesn't include overseas sales, so when you think about it, the Moi-meme-Moitie website is a bit redundant at this point.
I wonder if eventually the Moi-meme-Moitie site will be phased out and simply merge with Wunderwelt, because from the perspective of TANAQRO that would be far more beneficial to them. Furthermore, TANAQRO's official company description is as follows:
Business Activities: Purchase and sales of used luxury brand apparel and goods

I think this is a really important point because Moi-meme-Moitie itself is not "used" apparel and goods. This sounds far more like the function of Wunderwelt, so it really feels like everything points at a bigger merge than one may initially think. Of course it makes sense since TANAQRO is now the owner of Moi-meme-Moitie; they can do whatever they want with the company.

I'm not saying a full on website merge is going to happen over night or anything, but I would say the information suggests the signs are certainly there for this kind of future.

I think this could seem like a big shock, maybe even devastating to some people because it seemingly strips away the individual identity of Moi-meme-Moitie, but actually similar things happened some years ago. Once upon a time Moi-meme-Moitie had their own retail shops, but several years ago many lolita brands, including Moi-meme-Moitie shut down their brick and mortar stores and merged together with Kera Shop, which has the advantage of supplying multiple brands at multiple locations across Japan. Since Moi-meme-Moitie had to shut down all their shops around Japan several years ago and only retain their Tokyo location, it was a smart move for them to merge with Kera. Shutting down a shop doesn't necessarily mean theres absolutely no interest in the brand, it just means that the client base wasn't big enough to warrant a retail shop dedicated to the one brand alone.

I think this will be the same fate of the Moi-meme-Moitie website. Its not particularly bad; its a move to attempt to save the brand from problems that would inevitably shut the entire company down. Of course now there are key elements that are going to lead to big changes and I think this is something a lot of people are worried about. Still, this is a move to allow Moitie a better chance at thriving for a longer period of time. Without this change Moitie would hardly have a chance at survival much longer. I don't mean that in terms of interest or lack thereof, I'm talking about business practice. This has been problematic for a long time now as many customers (especially overseas) can attest to.

I believe Mana has a strong will and desire to see Moi-meme-Moitie go in a direction that would satisfy and honor him as well as everyone else who loves Moi-meme-Moitie. Remember, criticism is okay, but take into account Mana's perspective and why he felt this was the right move to make. Obviously he wouldn't do it if he didn't think it would be in the best interest for Moitie.

I have no doubt that a lot of careful thought and consideration went into making this decision as he loves Moitie way too much to hand it over to someone he didn't feel would do it justice. Hes always had a track record for being very careful with who he allows to work on his projects, and I don't think Moitie is an exception to that rule.

At this point only time will tell what direction Moitie will go in next. Maybe TANAQRO has special plans for the brand that aren't being shown in the details yet, or maybe it will go in the direction I described here. Either way the most we can do now is continue to support Mana and Moi-meme-Moitie.

If you got to the end of this entry, once again thank you!!!
Surprisingly, my previous entry seemed to go over really well and I was extremely happy and excited to see so many comments and messages that you all would like to see more entries similar to that one! I was so scared everyone was going to hate it!! ( ̄◇ ̄;)
Even though we're nearing the end of the year and thus the end of Mana's 25 year anniversary as an artist/Moi dix Mois 15 year anniversary, I think the future entries pertaining to those contents will still serve as a fun commemoration! I'm so motivated to work on those entries I would love to jump into them right now, but I felt it was important to address the current Moi-meme-Moitie situation first.

Also, the Slayer concert is in 2 days, so I really hope to write about it on here!!
Slayer is an important element to Mana as an artist, so maybe a Slayer entry will be up for grabs next.
Even if you're not a Slayer fan, I'm hoping that entry will still be interesting and filled with relevance to Mana/Moi dix Mois so all Mana fans can appreciate it!

Once again thank you so much! You have no idea how much it means to me to hear so much encouragement! I want to give you all everything I've got!!!!

10/13 Mana's blog has now been updated to include the new address to send gifts and letters. The translation of the entry and new address are as follows:

† Forwarding address for postal items to Mana-Sama
Due to Moi-même-Moitié going into a new system the forwarding address to send Mana-Sama letters and such has changed to this.

〒151-0053 東京都渋谷区代々木3丁目24−3 第二梅村ビル4F
Moi-meme-Moitie Mana様宛

Moi-meme-Moitie C/O Mana-Sama
Dai 2 Umemura Bldg. 4F
3-24-3 Yoyogi
Shibuya-ku, Tokyo

* Please refrain from raw materials (things that can spoil easily).

Source: http://manamonologue.blog16.fc2.com/blog-entry-602.html